If there is one thing I’ve learned in this industry, it is that there is a lot of business to be had out there. Every day a company is realizing more and more why they need Internet marketing services. This gives you (the Internet marketer) the flexibility to choose who you want as a client.

How often have you regretted working with a client 2 or 3 months into… Continue reading

Warm holiday wishes to you and your family from Gonzo SEO.

Have a safe and happy holiday, and don’t forget to keep an eye on Santa!

Is there anything more frustrating than coming up with a great piece of link bait or a really cool web application, and it going right over your client’s head? They don’t get it at all, and in fact they become very defensive. Worried that you all of a sudden don’t understand their business model and what their objectives are with… Continue reading

When Google announced ga.js the first time, the web analytics community was buzzing. Yesterday, Google announced the ga.js code again, for real, in real life. Actually, all of the features aren’t available yet (Event tracking?). We’ll be waiting anxiously for the final, actual, real announcement that ga.js is available along with all of its glorious features.

This time, Google has at least made a planned attempt… Continue reading

Why do we have web analytics? Why do we have reports?

Well it’s not so we can stare at the pretty charts to see what obscure metric we
can come up with next.

The reason for reports is to invoke actions!

We don’t really care that 500 people visited our site today. We want to see
how today compares to yesterday, last week, last month, or last year. It doesn’t
end there… Continue reading

Assuming you aren’t working with an expert client, there’s a good chance your clients don’t fully understand what you do. Some may argue that works to your advantage (i.e. you can charge more), but I think it causes many more problems then it is worth.

I’ve run into this issue twice in my career. The first time was… Continue reading

In the Internet marketing world, not all business is generated through in-person meetings. We generate much of our business through phone meetings. Many of our larger clients, however, prefer to have us come on site so they can meet us and pick our brains.

I just got back from an important meeting with a potentially large client, and as I was sitting there I started picking up on so… Continue reading

Comments are now working. Sorry about that folks, and thanks to Scott Baldwin for pointing it out!… Continue reading

Throughout my career, and life for that matter, I’ve run into a number of different personalities. From the bubbly outgoing types to the silent and distant ones, dealing with so many different personalities can be difficult.

When you’re a business, however, their money is green whether they are friendly or not. In order to keep these different types of customers happy, you need to adapt your management… Continue reading

This series on the Gonzo SEO blog will look at the poor client management techniques that are constantly being practiced, and as a result, are costing Internet marketing companies their key clients.

Effective client management requires effective team communication. The sooner you understand that, the sooner you’ll have great case studies to create press releases about your success stories.

Just two months ago my team had landed a new… Continue reading