One of the biggest struggles I see small businesses in the Search Marketing world making is knowing when to charge for the advice they give. As a consultant, you aren’t selling a product. You are selling your knowledge.

It seems like every other day we get a phone call from someone who has some sort of problem with… Continue reading

All week I described what the typical day is like for me at the search marketing company that I work for. Hopefully I provided you with some great ways to get things done, and to help you improve the ROI for your clients. Here is a roundup of the entire week, for your bookmarking pleasure:

Monday: Planning and catching up on industry news.

Tuesday: Social media and

Friday

Ah, it’s Friday. It’s been a long week, but you are so close to the weekend, so hang in there. Today we will end the workweek by documenting our data, going over our objectives for the week, and recording our results.

Documenting data. One of the most important things you can do when making any kind of change to a website, is… Continue reading

Thursday

On Wednesday, we gave you tips on how to focus while working on your clients accounts. Today you are going to be doing the same thing! One of the biggest problems with working at a computer all day is how draining it can be. If you are going to be productive today, you’ll need plenty of energy. Here are some tips… Continue reading

Wednesday

Today is dedicated to working on client accounts. On Monday you setup a to-do list for each of your accounts for the week. Now it is time to start taking action. The hardest thing you will do today is focus. There are so many distractions on the Internet, but it is critical that you stay on task.… Continue reading

Tuesdays

Social Media

I dedicate a good chunk of my Tuesdays to developing Social Media profiles. It is amazing the amount of time social media consumes, but the profiles you create will prove to be a great asset to you and your clients’ websites. Spend time discovering new articles, photos, websites, and videos and submit them to most appropriate social media website… Continue reading

Every day this week I plan on updating you on my work routine. I’m the head SEO at my company – actually the only SEO – and so I have a lot of responsibilities. I am responsible for client communication, management, web strategy, and implementing the results. When you are dealing with 10-15 clients, things can become overwhelming. What’s the best way to stay on top of everything to… Continue reading

Dev Besu’s “Just Do It Philosophy in Search Marketing” inspired me to figure out what I could do to improve my time management. I sat down and I started planning out what I should get accomplished throughout the rest of the week. I remember writing down the word “Today,” and the next thing I knew I was reading… Continue reading

Sebastian (writer of one of my favorite blogs, Sebastian’s Pamphlets) is running an experiment for a topic I have a lot of interest in: do the Search Engines index password protected smut? In order to do that, Sebastian was forced to create a collection of SEO porn and password protect it. Poor guy.

Stay tuned for the results, it will be interesting to see what happens… Continue reading

When you’re a new SEM Agency, bringing in new business can be difficult. Usually you’ll already have a handful of clients lined up before you start the business, but eventually you’ll hit that ‘slow period’ where you don’t have as much business as you’d like. There are so many untapped resources available to you locally that you could and should be taking advantage of.

Local Business Referral Networks

What… Continue reading