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SEO isn’t a dying industry, it’s an evolving industry. I think that Greg and Shoemoney make good points, but I disagree with their overall impression of SEO’s future. Yes, the Search Engines’ algorithms are changing, but they always have – and always will. One thing you change today, may not work a week from now. Isn’t this how it has always been?

The sentence that I disagree with most comes from Greg’s post: “Search engines are too smart and they have a different agenda.” Let me break down why I think this is a horrible argument:

Yes, Search Engines are very smart and they have smart people working for them too. However, they don’t have all of the smart people working for them. With every new process there is a new opportunity. You can figure out what the Search Engines find important, and optimize your site for those things. It is done through testing, testing and…testing. This is how they did it in the 90’s, this is how they did it 5 years ago, and this is how they do it today.

In many cases, I think the Search Engines encourage SEO. Many times it is beneficial to the users. Optimizing your local Children’s Hospital website so families in need are able to find the information they are looking for is a good thing. In many cases, the designers of these websites don’t know how to create a Search Engine friendly site that can easily be found. They need SEO’s to help them.

The best SEO’s create a marketing strategy that is Search Engine compliant. They build the natural relevant links through creating strong educational content that is beneficial to the users. What is so wrong with that? Not every SEO spams the Search Results.

Unless the Search Engines start ranking all of their results by hand, they will need to use an algorithm. No matter what the algorithm is, it has important factors that it is looking for on a website. You can play to any of these factors in the algorithm and get your site to rank. If it is about how many people bookmark your site, develop content and new ways to make it easier for people to find your site and bookmark it. The possibilities are endless. Every algorithm is looking for specific things on the site, and almost all of them can be manipulated.

In the end, I’d like to reiterate my previous statement: as long as Search Engines exist, SEO will exist. SEO will continue to get harder, and the tactics SEOs use will continue to change. That should come as no surprise to anyone in this industry.

This entry was posted on Thursday, May 8th, 2008 at 10:40 am in Gonzo SEO. You can leave a response, or trackback from your own site.