One of the biggest struggles I see small businesses in the Search Marketing world making is knowing when to charge for the advice they give. As a consultant, you aren’t selling a product. You are selling your knowledge.

It seems like every other day we get a phone call from someone who has some sort of problem with… Continue reading

When you’re a new SEM Agency, bringing in new business can be difficult. Usually you’ll already have a handful of clients lined up before you start the business, but eventually you’ll hit that ‘slow period’ where you don’t have as much business as you’d like. There are so many untapped resources available to you locally that you could and should be taking advantage of.

Local Business Referral Networks

What… Continue reading

If there is one thing I’ve learned in this industry, it is that there is a lot of business to be had out there. Every day a company is realizing more and more why they need Internet marketing services. This gives you (the Internet marketer) the flexibility to choose who you want as a client.

How often have you regretted working with a client 2 or 3 months into… Continue reading

In the Internet marketing world, not all business is generated through in-person meetings. We generate much of our business through phone meetings. Many of our larger clients, however, prefer to have us come on site so they can meet us and pick our brains.

I just got back from an important meeting with a potentially large client, and as I was sitting there I started picking up on so… Continue reading