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When Google announced ga.js the first time, the web analytics community was buzzing. Yesterday, Google announced the ga.js code again, for real, in real life. Actually, all of the features aren’t available yet (Event tracking?). We’ll be waiting anxiously for the final, actual, real announcement that ga.js is available along with all of its glorious features.

This time, Google has at least made a planned attempt at documentation. And let me first say, this is a great improvement over previous documentation. ga.js will be much better to work with. However, there are still many functions that are incredibly vague or misleading.

Basically, Google is telling everyone to update to this new code as soon as possible. The implementation, at the most basic levels, is very similar to urchin.js. You just put the standard code on all of your pages.

However, if you really want to get the biggest bang out of ga.js, you either need to study the documentation, or when you have a need, you search the analytics blogs for the answer.

This is the reason I started GASetup.com.

Instead of bookmarking all of the web analytics blogs, groups, and sites, then searching each of those sites for your answer, you could use GASetup.com.

GASetup.com has a search box that pulls from all of the major Google Analytics blogs, as well as the Google and Yahoo Analytics groups. I search the web every day for the best analytics web sites, and I hope that combining these sites into a single search box is helpful to you.

- Jason Green

This entry was posted on Wednesday, December 19th, 2007 at 12:05 pm in Analytics.