I’m Back!

April 28th, 2008

Let me first apologize for being AWOL for the last month. I thought I would be able to get back to blogging on the 17th, but that obviously didn’t pan out. To give everyone (who cares) a little update on what I’ve been up to:

· I just moved to Austin, Texas, so if you are an SEO/SEM in that area –… Continue reading

Posting on Hold

March 28th, 2008

As you already know, I’m headed down to Austin, TX to start a new job. Between house hunting, packing, and planning a wedding, Gonzo SEO has been neglected the last week. I’ve decided to put it on pause until I move in.

Blogging will resume on April 18th, and I’ll be back to posting more regularly (i.e. more than once a week). Sorry for the delay and if you… Continue reading

8 Random Things about Me

March 17th, 2008

The beautiful Miss Shana Albert has tagged me in a meme! Because this is the first meme I’ve ever been tagged in - I’m more than willing to participate. Brace yourselves…

Taylor and Apryl

1. I will be marrying my High School sweetheart on June 28,2008. Sorry ladies, but I’m off the market (and have been for the last 6 1/2 years). Apryl… Continue reading

The Secret to Handling Impatient Clients

March 17th, 2008

There is nothing more frustrating than dealing with a client who refuses to wait for results. Just this morning, I received an email from a client that I did very brief work for (keyword research and wrote some tags for them). They made the recommended changes to their site, and after waiting 24 hours, emailed me back wondering why their rankings hadn’t change. In fact, they were quite upset… Continue reading

PSA: I Have a New Job!

March 13th, 2008

I’d like to announce that I have accepted a position with a online and offline marketing group in Austin, Texas named nFusion. I’m really excited to help grow their SEO business, and I’m looking forward to moving from Pittsburgh to Austin.

If there are any SEO’s in Texas (especially you, Daniel!) give me a shout in the comments or email me at pratt.taylor [at] gmail [dot] com. I’d love… Continue reading

How to Lose Your Clients: Account Management

March 11th, 2008

If you are wondering how account management could cause you to lose a client, please pay close attention. In my experience, account management is almost as important as results. Clients typically terminate accounts when they are confused or just plain frustrated with you. What are the common account management mistakes you should avoid? What are the best tips for success? Read on!

Account Management Mistakes You Should Avoid

Not… Continue reading

I Call Them Gonzo SEO’s for a Reason

March 5th, 2008

Ever notice my blog roll on the right? I don’t call it “links” or “blog roll” or “blogs I read.” I titled it, “Gonzo SEO’s” and each person on that list is on there for a reason.

To me, a Gonzo SEO is someone who offers a unique perspective to the Internet marketing world. The criteria I look for when choosing to knight these awesome people with such a… Continue reading

Web Analytics Reports Even Management Can Understand

March 3rd, 2008

When you hand an analytics report to your manager do you get that deer-in-the-headlights
stare?

Trust me, your reports don’t need to be complicated to be useful.

Most managers would prefer a bulleted list of the 5 things they need to do next.
Put all of your statistical jargon and pretty charts on another page.

1. Statistical jargon will confuse most managers and executives.

These people aren’t statisticians or computer geeks. They don’t care that
the… Continue reading

Writing a Report that Makes Your Client Scream, “I GET IT!”

February 29th, 2008

Gather around my fellow Internet marketers, I’m about to reveal a BIG secret of mine…

Your clients don’t know as much about Internet marketing as you do.

Shocking, eh? Apparently this comes as a surprise to many marketers in our industry. I’ve had the privilege of reading many monthly reports that Internet marketing professionals send their clients, and I have to say…it’s embarrassing. I’ve seen everything from reports filled… Continue reading

Don’t Flush Your Analytics

February 27th, 2008

I am desperately trying to potty train Sam, my 3 year old son. I know (and I think he knows) the emotional and rational benefits of making deposits in the potty instead of the diaper. Rationally, it will keep the mess away from him and he will get huge rewards. Emotionally, it will make him feel more accomplished and it will thrill his parents. Even… Continue reading