When you hand an analytics report to your manager do you get that deer-in-the-headlights
stare?

Trust me, your reports don’t need to be complicated to be useful.

Most managers would prefer a bulleted list of the 5 things they need to do next.
Put all of your statistical jargon and pretty charts on another page.

1. Statistical jargon will confuse most managers and executives.

These people aren’t statisticians or computer geeks. They don’t care that
the… Continue reading

Gather around my fellow Internet marketers, I’m about to reveal a BIG secret of mine…

Your clients don’t know as much about Internet marketing as you do.

Shocking, eh? Apparently this comes as a surprise to many marketers in our industry. I’ve had the privilege of reading many monthly reports that Internet marketing professionals send their clients, and I have to say…it’s embarrassing. I’ve seen everything from reports filled… Continue reading

I am desperately trying to potty train Sam, my 3 year old son. I know (and I think he knows) the emotional and rational benefits of making deposits in the potty instead of the diaper. Rationally, it will keep the mess away from him and he will get huge rewards. Emotionally, it will make him feel more accomplished and it will thrill his parents. Even… Continue reading

After reading through the great discussions regarding SEO celebrities, and after much thought, I have decided to reveal the secrets of the top SEO celebrities in the industry. If you desire any sort of stardom, you must read this guide. I hope the celebrities exposed in this article will support my decision to… Continue reading

Before we dive into user testing, I want to stress the importance of it. Every website has an objective. Whether it is an e-commerce website or an educational hub, there is always a goal (or conversion) that you are hoping to achieve. And who do we rely on to make those conversions? The users.

Finding & Qualifying User Testers

So… Continue reading

We’ve all been in the situation before:

You have at least a 12 month contract with a client, where you charge them monthly. This month, however, you spent the whole time waiting for them to approve things for you before you could implement them and move on to the next step. Because of their holdup, you… Continue reading

Watching the Giants dismantle the Patriots last night reminded me of a critical step to every website strategy: competitor analysis. I find it amazing how little people actually talk about it. Yet, with every audit I complete and with every web strategy I create, a competitive analysis still remains a priority.

Kimberley Bock from Learning SEO Basics wrote up a great… Continue reading

One of the biggest struggles I see small businesses in the Search Marketing world making is knowing when to charge for the advice they give. As a consultant, you aren’t selling a product. You are selling your knowledge.

It seems like every other day we get a phone call from someone who has some sort of problem with… Continue reading

All week I described what the typical day is like for me at the search marketing company that I work for. Hopefully I provided you with some great ways to get things done, and to help you improve the ROI for your clients. Here is a roundup of the entire week, for your bookmarking pleasure:

Monday: Planning and catching up on industry news.

Tuesday: Social media and

Friday

Ah, it’s Friday. It’s been a long week, but you are so close to the weekend, so hang in there. Today we will end the workweek by documenting our data, going over our objectives for the week, and recording our results.

Documenting data. One of the most important things you can do when making any kind of change to a website, is… Continue reading