Search Marketing Workweek: Thursdays

January 24th, 2008

Thursday

On Wednesday, we gave you tips on how to focus while working on your clients accounts. Today you are going to be doing the same thing! One of the biggest problems with working at a computer all day is how draining it can be. If you are going to be productive today, you’ll need plenty of energy. Here are some tips… Continue reading

Search Marketing Workweek: Wednesdays

January 23rd, 2008

Wednesday - FocusWednesday

Today is dedicated to working on client accounts. On Monday you setup a to-do list for each of your accounts for the week. Now it is time to start taking action. The hardest thing you will do today is focus. There are so many distractions on the Internet, but it is critical that you stay on task.… Continue reading

Search Marketing Workweek: Tuesdays

January 22nd, 2008

TuesdayTuesdays

Social Media

I dedicate a good chunk of my Tuesdays to developing Social Media profiles. It is amazing the amount of time social media consumes, but the profiles you create will prove to be a great asset to you and your clients’ websites. Spend time discovering new articles, photos, websites, and videos and submit them to most appropriate social media website… Continue reading

Search Marketing Workweek: Mondays

January 21st, 2008

Every day this week I plan on updating you on my work routine. I’m the head SEO at my company – actually the only SEO – and so I have a lot of responsibilities. I am responsible for client communication, management, web strategy, and implementing the results. When you are dealing with 10-15 clients, things can become overwhelming. What’s the best way to stay on top of everything to… Continue reading

12 Signs That You Suffer from SEO A.D.D.

January 16th, 2008

SEO A.D.D.Dev Besu’sJust Do It Philosophy in Search Marketing” inspired me to figure out what I could do to improve my time management. I sat down and I started planning out what I should get accomplished throughout the rest of the week. I remember writing down the word “Today,” and the next thing I knew I was reading… Continue reading

Indexing Password Protected Smut - Sebastian Tests the Waters

January 16th, 2008

Sebastian (writer of one of my favorite blogs, Sebastian’s Pamphlets) is running an experiment for a topic I have a lot of interest in: do the Search Engines index password protected smut? In order to do that, Sebastian was forced to create a collection of SEO porn and password protect it. Poor guy.

Stay tuned for the results, it will be interesting to see what happens…

SEM Agencies: 4 Local Resources to Bring in New Business

January 14th, 2008

When you’re a new SEM Agency, bringing in new business can be difficult. Usually you’ll already have a handful of clients lined up before you start the business, but eventually you’ll hit that ‘slow period’ where you don’t have as much business as you’d like. There are so many untapped resources available to you locally that you could and should be taking advantage of.

Local Business Referral Networks

What… Continue reading

Updated URL Structure

January 11th, 2008

I finally got around to updating the URL structure, but if you find that something isn’t working, shoot me an email at pratt.taylor (at) gmail.com.

Also, for some reason the Sphinn buttons aren’t updated - anyone know how to fix that?…

Why You Should be Using A Performance Based Salary Program

January 10th, 2008

Almost any business owner or boss is faced with one or all of these challenges:

  • Their employees are unmotivated
  • They keep losing top talent to higher paying positions
  • They can’t attract top talent because they don’t have the payroll for it

The solution (and yet another way to not lose employees) is to put a performance based bonus plan in place. So how does it work? Your employees would receive a competitive… Continue reading

How to Lose Clients: Recovering from a Mistake

January 8th, 2008

I’ll be the first to admit that I make mistakes. It is natural and there is nothing I can do about it. I work really hard, and despite how often I double-check my work, there are some things that just slip by. Making a mistake could also mean that you took a risk with a new SEO/SEM technique, and it backfired. How you handle the fact that you made… Continue reading